Fashion is the largest ecommerce segment, making it extremely competitive. What used to be a war of prices, has now changed into a battle for customer loyalty. Fashion companies realize that exceptional customer experience is essential to make customers want to revisit the site, and one way to boost that experience is to provide users with personalized content, recreating that luxurious experience of having the assistance of a personal shopper, previously only available in high-end brick-and-mortar stores.
At the beginning of the process, we sat down with the Client to discuss the exact needs, challenges, and goals of their company. To make sure that the solution we build is meaningful and meets the Client’s expectations, we have to be on the same page regarding project scope, design, and objectives.
After we have explored the needs of end users, we could start working on the first designs to bring the UI part of the project to life. We listed all user stories and prioritized them, build a user flow and high fidelity wireframes, which allowed for a smooth start of the development of the user interface.
The development was focused on building an exceptional customer experience, so the importance of the UX portion was emphasized. We had to make sure that the platform works smoothly, doesn’t take long to load, looks appealing, and works well with the AI model that serves personalized content.